May 19 2010
The HumaneWatch 50 Percent Pledge
(UPDATED May 24, 2010)
HOW LONG HAVE WE WAITED?

What's this all about? Let me explain:
HumaneWatch has been watch-dogging the Humane Society of the United States for about 13 weeks now. Here's just a little bit of what we've learned:
- HSUS shares less than half of one percent of its budget with real "humane societies" and other hands-on pet shelters.
- Seventy-one percent of Americans believe HSUS is an umbrella group in charge of thousands of pet shelters, but that's completely untrue.
- HSUS consistently violates its own Articles of Incorporation by using its donors' money to lobby legislators and run a private school. (Its own founding documents forbid both activities.)
- The respected nonprofit charity rating service Charity Navigator has officially downgraded HSUS to a level lower than the crazies at PETA. And the charity watchdog American Institute of Philanthropy gives HSUS a "C-minus" overall rating.
- If you're in California and a telemarketer calls on behalf of HSUS, more than 88 percent of your donation will line the pockets of that professional dialing-for-dollars company.
- An Atlanta investigative news crew has reported that HSUS may have re-routed millions of "Hurricane Katrina" dollars into programs that its donors didn't know they were supporting.
Put this all together, and it's a story of fiscal mismanagement, financial misdirection, and duping the public.
But I believe everyone is redeemable, including HSUS. So here's the Pledge in a nutshell: As soon as HSUS CEO Wayne Pacelle commits to doing the right thing, I'm outta here.
You read that right. Hear me now, and believe me later, as Hans und Franz used to say. If the CEO of the Humane Society of the United States will make a commitment to start sending just 50 percent of HSUS's income to hands-on U.S. pet shelters, HumaneWatch will disappear for good.
We'll pull the plug. Yank the life-line. Cease and desist. Become an ex-blog.
That's the challenge. That's my pledge. And it's non-negotiable.
HumaneWatch and its high-profile advertising are clearly getting under Pacelle's skin. On May 17 we were in The New York Times and The Wall Street Journal. On May 18 it was Variety, the unofficial bible of Hollywood. And on May 19 there was a full-page HumaneWatch ad in HSUS's hometown paper, The Washington Post.
All the ads carry the same message: The Humane Society of the United States gives less than 1 percent of Americans' donations to underfunded pet shelters.
Less than one percent. Egad. That has to be embarrassing. If I have to put myself out of a job to turn it around, so be it. America's pet shelters will reap countless millions of dollars, and our minor ad expenditures will seem like the smartest investment since Microsoft was $1 a share.
Go ahead, Wayne. Make me obsolete. I dare you. Commit to being a real humane society, just half of the time. I'll fold up my laptop and bid HumaneWatch adieu.
Our press release about the 50% Pledge is after the jump.
-------------------------------
For Immediate Release
May 19, 2010
Center for Consumer Freedom
For More Information, Contact:
Allison Miller 202.463.7112
Washington Post Ad Hits Humane Society of the United States for Mis-allocating Donor Funds
Watchdog Will Shut Down Website if HSUS Gives Just 50 Percent of its Income to Underfunded Pet Shelters
Washington, DC – A full-page ad in this morning’s Washington Post highlights the failure of the Humane Society of the United States (HSUS) to donate a significant portion of the public’s donations to America’s underfunded dog and cat shelters. And the sponsor of the ad, the nonprofit Center for Consumer Freedom (CCF), is pledging to shut down its popular HumaneWatch.org website if HSUS CEO Wayne Pacelle donates just 50 percent of his group’s income to hands-on pet shelters in the United States. In February, HumaneWatch exposed HSUS’s practice of giving less than half of one percent of its budget to dog and cat shelters.
HumaneWatch is a CCF watchdog website devoted to analyzing HSUS’s activities. In just twelve weeks it has attracted more than a half-million unique visitors, and collected more than 47,000 Facebook friends. Messages similar to today’s Washington Post ad ran earlier this week in The New York Times, The Wall Street Journal, and Variety. CCF also plans to erect a HumaneWatch billboard next week in Times Square.
In March, CCF commissioned Opinion Research Corporation to poll Americans’ beliefs about HSUS. Seventy-one percent said they believe HSUS is “an umbrella group that represents thousands of local humane societies all across America.” (This is false. HSUS is not affiliated with a single one.) Also in this poll, fifty-nine percent of Americans falsely believed HSUS “contributes most of its money to local organizations that care for dogs and cats.”
Today David Martosko, CCF’s Director of Research, said the HumaneWatch website would “disappear tomorrow if HSUS lives up to the public’s expectations by devoting at least 50 percent of its income to the care of dogs and cats in hands-on pet shelters.”
Martosko added: “We’re not asking the impossible here. Just 50 percent. I realize HSUS has a huge payroll and gargantuan fundraising expenses. But giving just half of its income to pet shelters, instead of half of one percent, is the right thing to do. Especially when you consider all the dogs and cats in HSUS’s television infomercials.”
Today’s Washington Post ad is available for download here. It reads:
SURPRISED to hear the Humane Society of the United States shares less than 1 percent of your donations with local pet shelters?
The Humane Society of the United States is NOT your local animal shelter.
Don’t be fooled, go to HumaneWatch.org
Keeping a watchful eye on the Humane Society of the United States
For more information, visit HumaneWatch.org. To arrange an interview, please call Allison Miller at 202.463.7112.
The Center for Consumer Freedom is a nonprofit watchdog organization that informs the public about the activities of tax-exempt activist groups. It is supported by American consumers, business organizations, and foundations.
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Comments
IF he even considered letting go of that much money it would be with the strings attached to it that the recipients would use it for his nefarious purpose on a “local” level, perhaps to even do more seizures on honest people, to make them criminals! Too many people involved in local shelters are vegan or his sheeple.
Then what does HSUS spend its money on? Anyone know? I do contribute to them so this concerns me.
Say it isn’t so! How can I live without my daily dose of HumaneWatch?? Oh, that’s right. Pacelle actually has to spend the money in order for you to cease and desist. Whew, you had me worried for…a nanosecond.
I sent a couple checks to the HSUS after Katrina. For several years after that, I received
dozens of gifts from them: Address return labels, personalized stationery, Christmas cards, personalized note pads, calendars, key chains, and probably other junk. I wanted MY money to go to the animals devestated by Katrina - but it seems my money came back to me in all the junk that they sent me. Maybe the HSUS owns the stationery company? I don’t know. But I was not at all happy about it.
Debbie G- Most go to lobbying for laws to stop animal ownership. they feel if you don’t own them noone can hurt them. Most are vegan or vegitarian and want to force EVERYone to be as well. If you Really want to help donate to your local Shelter!
To answer Deborah’s question, a good bit of their funding goes into their PENSION FUND. That’s right, they are in this for the long haul. I doubt they will take you up on the offer. In case they do, though, who will watch to see that they actually follow through? They have a long history of lying to their donors. I doubt they will honor anything they promise for the future. I personally would like to see HSUS/PETA and the ALF/ELF wiped off the face of the earth forever. Beyond the pension plans, they spend millions of dollars in advertising, to get MORE money. I don’t trust them.
I think that is a good idea. But, i think once Humanewatch ceases to exist would’nt H$U$ return to their old ways? Just saying. My dad did a gift membership for me for my 19th b-day (i had said to donate the money to the local shelter. He does not listne) Everytime i got somthing from them i’d burn it. My dad and mom finnally got off their list. Took awhile and a few threats. I just a shirt that says “B is bacon. Thats good enough for me” gonna wear to the next HSUS rally and sit on a bech eating ribs yelling, “Man these ribs taste good!”. To see what happens. I’ll tell ya what happens. I want to do that becuase they also protested for some reason at a local pet store that sold puppies. I had just bought my puppy and they were in my face about it. Jerks!
Pacelle want even commit to the idea of a no kill shelter that he does not support financially.
So your job is secure for a while or until H$U$ files for chapter 7 bankruptcy. With their overhead that may come sooner than later. I have to hand it to you Dave you have got the master of propaganda in panic mode. I love it
Does that mean the *free* 10,000 legal hours donated by students/animal rights firms to HSUS per year—-toward anti-owner animal laws——-would have to be eliminated???
While I agree that making a financial commitment of at least 50 percent from an organization that claims to be humane would be a minimal standard, I also believe that HSUS violates several other standards that would not be addressed. HSUS is notorious for conducting undercover “raids” that would be deemed illegal if you or I did the same thing, they have a history of presenting their case through a carefully controlled media that often disallows reps from the locale or from agriculture. None of these deceitful practices would change even if they increased their donations to shelters. All the more reason that Humane Watch needs to remain an active overseer. I for one would be most disappointed to learn that David has decided to throw in the towel.
to J M RUMP…a number of organizations actually did the work on the MIss. Gulf Coast…HSUS took credit….our organization PALS Rescue, In defense of Animals, and Mississippi Animal Legislative League were involved in the rescue. IDF had tender traps all along the beach to catch and care for abandoned animals…..HSUS picked up the traps and put their logo over IDF…...In Hattiesburg, Ms. local breed specific rescue groups were denied the care of animals in lieu of sending them on transports to New York, Huston, and other large cities…..we never really learned what happened to those animals. We did learn that PETA had a six story cold storage facility for all the animals they killed. In MIssissippi, MALL has tried to update our animal cruelty laws…..we have worked with Farm Bureau for several years and with their help came up with a really good bill. IF HSUS would just take a vacation one year we could get it passed….however their extreme polices continue to stop all legislation. Jim Mccullough
David, to be fair: The Humane Society is concentrating the bulk of their efforts on lobbying for legislation around the country. Their specific goal is more humane husbandry for farm animals. Pacelle has been very clear about this: HSUS is hoping that legislatures will require crates or pens for animals where the animal is able to lie down, turn around, and stretch its legs. Those requirements would ban some veal and pig pens, and most chicken crates. You can be for or against legislation like this, but I think the charge about lack of funding for animal shelters is a bit of a red herring. I’ve talked to Pacelle and several other spokespeople at HSUS and they’ve all confirmed that the farm animal push is their major priority.
Like Gail said, most of HSUS’s efforts are aimed at legislation and prevention—namely against dogfighting and puppy mills. They’re striking at the root of the problem instead of throwing money at shelters.
It pains me to see so many shelters in debt and in need, but if HSUS (and other orgs) weren’t striking at the root, the problem would be much, much worse.
Also, I don’t think HSUS is lying to Americans.
To: Jim McCullough I didn’t quite understand why you directed your 5/19 comments at me.
If you read my post - it was merely commenting on all gifts I received from the HSUS after I donated money after Katrina. I was unhappy as I didn’t feel my donations went where I intended.
I was not trying to get in the middle of the politics.
I’m a vegetarian, and I have a big problem with HSUS and Peta. I have cats, I love them dearly, and if anyone tried to take them from me, I’d be spending the rest of my life in jail, because someone will lose a body part.
I used to donate money to them, but no more. Now my money goes to either local shelters, or Best Friends society. The HSUS is just another money grubbing corporation.
James: you are incorrect to imagine that “dog fighters” and “puppy mills” are the root of the overpopulation problem in this country. Puppies everywhere have little trouble getting adopted. Our issue in this country revolves entirely around an uneducated pet ownership. The vast majority of dogs who end up abandoned in shelters or on the streets are not puppies, but adolescent dogs.
If the HSUS funded no-kill shelters and free or low-cost community or city dog training classes, and worked on educating the general pet-owning public about how to solve the problems they run into (or avoid them from the start) they’d be doing a million times more good.
Unfortunately, that’s not their goal. Responsible pet ownership, better animal welfare, and strengthening the human-canine bond isn’t their goal. Eliminating animal ownership is.
I have no problem with animals being treated humanely but the HSUS isn’t about that—they are about no animal breeding and eventually no animal ownership (and of course no meat eating). They hide behind saying chickens need bigger crates or pigs need bigger pens but in doing that they know they will force some farmers out of the business of raising meat animals. They are welcome to be vegan/vegetarian but they have no right to force their beliefs on anyone else. And if they don’t want to own animals themselves that’s fine, too, but don’t tell me I can’t have mine and that I can’t responsibly breed them. And don’t pull the “because you have bred a litter others will die” card on me either—I have 3 rescued dogs, 2 rescued cats and 3 foster horses living here and I’m sure there will be more fosters to come.
In response to James E’s comments; the “puppy mills” aren’t the big problem but the lack of spay and neutering by the general public is. I would prefer that HSUS spend some of the money they raise on low cost spay and neuter clinics so people could actually afford to get their animals fixed instead of lobbying for laws that sound good but when you read the fine print, affect more than just those doing the “bad deeds”. If I wasn’t a responsible pet owner, I would have been inclined to not pay the $160 to get my 2 Aussie pups neutered. Is it any wonder there are so many “accidental” puppies and kittens out there?
I hope this does not offend anyone but…
You can’t fix stupid.
But, you can fix ignorance. People who donate to any charity do it because it makes them feel good. They feel they are doing something to help. I understand this, we all like to feel good about the things we do.
But I believe some people, or many I can’t say for sure, don’t do much more than throw their money at the problem.
I believe that HSUS misrepresents their charity. I’ve watched those commercials, I’ve shed a tear or two over them. They grab onto anyone who cares for animals deeply. How could they not?
If I could have sent my hard earned cash through the TV right then, I probably would have. Emotions are powerful and can be used. HSUS does this.
If the commercials they produced reflected what they do, and all they do, I’d be satisfied. But they don’t.
As a Canadian, I would like to see HSUS be more accurate in their portrayal of the Seal hunt. They don’t. They still use a picture of a white coat when hunting them has been banned for over 20 years!
Until most recently they have advocated for BSL and death to a breed of dog I happen to have owned. They only changed their view when they were publicly proved wrong about Michael Vicks dogs. And the crap over Faye, look it up.
There’s so much more to say but this post is long enough. HumaneWatch may disappear but I won’t, neither will anyone else who knows the truth. The word is out. Tell a lie often enough people will believe it? Not me, I don’t believe…
Take away 501 (c) 3 from PETA and HSUS since they have illegally conducted business almost from the onset. Hit them where it can get them to pay attention to what is just, moral, legal,kind, ethical and humane. I don’t like funding the lobby efforts of any of it.
David,
This was a good list along with the challenge.
Keep at them it is working. Look at the FB numbers going up. People were unaware of what HSUS was/is up to behind their bait and switch fundraising. You ARE raising awareness !
RC, there are not “so many accidental puppies out there.” In some areas of the country you can’t find puppies unless they’ve been shipped in from somewhere else. Nationally, around 75% of owned dogs and 85% of owned cats are already spayed or neutered. If you go much higher than that there won’t be enough animals around to produce the next generation. But that’s just what the ARs want, isn’t it?
The local humane society pound I volunteered for had great fund raising activities and was pretty successful at funding its daily operations.
the end game of HSUS is the elimination of dogs and cats as domesticated animals. Wake up people. Wayne Pacelle have said just about that.
“We have no ethical obligation to preserve the different breeds of livestock produced through selective breeding ...One generation and out. We have no problems with the extinction of domestic animals. They are creations of human selective breeding.”
If all the dogs get spayed and neutered and they eliminate all pure breed dog breeders (which is part of their mission) where will all the dogs that people want as pets come from. Nowhere.
They are all about fundraising. Read a 990 IRS form and see what they all get paid. And where the money goes.
Isigh) It’s a nice offer but not good enough. It won’t stop their nonsensical persecution of animal owning people. They’ll still lobby to try and take my rights to own a pet(s) away. I just want them all to be found guilty under RICO and go to jail and the whole thing shut down, with the big pensions then given over to care of animals in shelters. THEN I would back off. It’s war, and it’s not gonna stop with 50%, sorry!
I was just wondering if 50% is just off donations or their toltal income? I wouldn’t want stocks in bp. right now.
Good Work, Dave - keep up the pressure and the exposure. We have a small family dairy farm in PA. When my children see the HSUS ads, they cry and ask why we can’t adopt all the animals or send money to help. Heck, I even shed a tear at those ads. It is difficult to explain to my kids what HSUS is really all about and that these ads are meant to get people to send lots of money to them thinking they are helping these poor animals. Almost no money goes to save them, instead the money is used to try to put farms like ours out of business. HSUS is planning a campaign to attack tie stall dairies (in California where there are very few). Once victorious there, they will try for states like PA with 7400 dairy farms and over 90% traditional, small family dairy farms with tie stalls. All the while telling the unsuspecting public how cruel the dairy industry is and this type of housing, when in fact, many cows receive better care in these facilities. HSUS knows they would seriously harm our industry. My children, who milk and care for our cows daily now know better. They thought we should invite HSUS to work with us in our barn so that they could learn how well we care for our cows. I assured them HSUS does not care - it is not about humane treatment, it is about ending animal agriculture. We will continue to rescue dogs from local shelters and take bags of dog food or other supplies to local rescuers, but support HSUS? No way! Lets keep exposing them and the other groups they are aligned with.
GREAT WORK exposing this absolutely ridiculous, and totally misleading, fiasco! Please keep up the good work, and help us to truly bless the lives of these poor animals by their basic needs being met with our dollars! This group should be absolutely ashamed of their TV commercials….it is unthinkable to tug at our hearts, and then use those gifts to further their OWN selfish interests. Sooooo sad! Thank you again…and I’ll forward to ALL my friends!
It’s amazing how they do not want anyone to own pets but my question is…If there are no animals left in the world, who will donate money to them thinking they are saving the animals? They would not have an income at that point. Then where will they turn?
I can’t believe this crap that I just read, and yet it does not surprise me . CEO is another way of writing ‘‘I’m a big thief and thanks for your money, stupid’.’ Well that’s it for me, the Humane Society will not get 1 more cent from me ...ever.
To hell with them. And what about the ASPCA with all the commercials and shows on Animal Planet, like Animal Cops. How come this isn’t bigger news?
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David, I don’t think you have to worry about your job ever. I doubt Wayne would ever let go of that much money to do what he says HSUS begs unsuspecting donors in his commercials.