Mar 25 2010

Fox in the Henhouse

We can't figure out what would make this week's Global Pet Expo extend a welcoming embrace to a line of pet food whose profits are shared with the Humane Society of the United States. We doubt they need the exhibitor dollars that badly.

We had the same reaction a few years ago when the Conservative Political Action Conference accepted an offer from HSUS to be one of its exhibiting sponsors. (That arrangement came to a screeching halt when CPAC's organizers figured out what HSUS was all about.)

But here's the "Humane Choice" pet food booth at the trade show in Orlando, and a gazillion pet-store buyers are being asked to stock it. These are businessmen and women who stand to lose everything they have if HSUS were to get everything it wants. Pet breeders are in HSUS's line of fire. So are pet stores that dare to sell, you know ... pets. And the livestock farmers whose byproducts go into pet food. And don't get us started about the lab-animal research that actually benefits pets.

The mind boggles.

But fear not—there are at least a half-dozen trade-show booths flying the HumaneWatch flag by hanging up our poster where everyone can see it. (One vendor even hung its own homespun HumaneWatch sign!)

And even more interesting than "Chad" (the helpful vegan dog food sales guy) is the back of the product slick he's handing out.

Here's what it tells us:

  • HSUS's "constituents and supporters" database now includes 10.5 million people.
  • HSUS's website gets "over 12,000" visitors per day.
  • HSUS's AllAnimals member magazine has a circulation of 450,000.
  • There are 55,000 HSUS-branded credit card holders, and that mailing list is apparently being dangled in front of pet store owners as an incentive to sell vegan dog food.

We've written before about the circulation numbers for HSUS"s membership magazine. It's a good indicator of the group's true membership numbers.

The credit-card enrollment figures are laughable. There are 576.4 million credit cards in U.S. circulation. HSUS has cornered less than one one-hundredth of one percent of the market. (Good for them.)

And 12,000 daily website visitors don't impress us. HumaneWatch has only been around for 5 weeks, and this humble blog is already averaging about half that. (Really.)

It also turns out that "Humane Choice" dog food is just the brand's first toe in the water.There's also going to be bird seed and grooming supplies (shampoos and "conditioning spritz"). But only the dog food appears to be "partnered with the HSUS."

So the picture that emerges is a little different from what we thought it was. HSUS isn't the owner of a line of dog food. It's the distributor of Humane Choice dog food (G and B Marketing) that appears to be steering the ship. HSUS's appears to be only allowing its name to be used for a commercial tie-in (in exchange for 6 percent of the take).

When you think about it, this is really not all that different from what HSUS does every year with telemarketers in New York. It's just a licensing agreement, and HSUS is making money off of the value of its "brand." Just like any other business might consider doing.

We note with some bewilderment that the words "vegan" and "vegetarian" don't appear anywhere on the Humane Choice sales sheet. ("Made With Fresh Vegetables" is about as close as the marketing language gets.) We wonder why. Could it be that G and B Marketing isn't all that interested in HSUS's political food philosophy? Are we seeing the result of some heavy focus-group work?

Today we talked with two very nice ladies who run a pet store in Missouri. When we asked them what they thought about a dog food that's "made with fresh vegetables," they both agreed that it's something they might stock. But then we asked, "What about a competely vegan dog food, with no meat or animal protein in it at all? It that something you would carry?" After 10 seconds of blank stares, they response was an unequivocal "no."

Language, it turns out, is powerful. That's probably why G and B is steering away from animal-rights movement vocabulary. It's also why HSUS describes itself as an "animal protection" group, instead of (more accurately) as PETA's richer cousin.

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Posted on 03/25/2010 at 01:52 PM by the HumaneWatch Team

Fundraising & MoneyPets • (8) Comments

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What is it with the “Animal rights” the HSUS with “Humane Choice” and Ellen Degeneres Halo Pet
Food. HSUS and it’s close friend against the Farming industry movement Ellen Degeneres with her Halo Dog Food. Ellen Degeneres a self proclaimed Vegan widely known to have promoted the public for supporters for Prop. 2 in California who held the largest Hollywood fundraiser for promoting Prop 2 against against the farming industry. As well as promoting the Vegan life style and belief on her TV show. Ellen Degeneres’s Halo pet food articulates about the quality of meat, chicken,lamb used to the recipes but not the Humane standards. Halo’s Spot’s Stew is made with whole egg. What are the standards of farms from which Halo’s whole eggs originate, since the HSUS asks this very question to many chains in the food industry. Has the HSUS bought stock in Halo Pet Food to have a shareholders say to demand Humane policies for it’s meat products. As the “whole egg” used in Halo’s pet food. Are these eggs conforming with the standards pushed by the HSUS agenda endorsed and supported by DeGeneres. Cage free eggs? I checked the label no mention. Or why hasn’t Halo Pet food earned the “Humane Choice Label”? I think this issue raises many interesting questions and conflicts. I read a blog from a BJboosinger whom asked similar questions. Are we the only ones that find all the HSUS agenda supported by Degeneres conflicting. It would make a good article for Humane Watch, Just a hint..I’m just not understanding how her special interest in Animal rights is not being questioned with her ownership interest in Halo Pet Food in light of some of the reasons I’ve stated above. The level of support for the HSUS against AG from Degeneres in my mind warrants some exposure of these interesting conflicts.  I-Hop, Subway so many corporations have been pushed to support the HSUS policies. This may be dog food, but aren’t these still the same cows,lambs,chickens as the restaurant industry? Will Halo’s Spot’s Stew be going “Cage Free”?

Posted by Marge on 03/25 at 06:40 PM

what’s the ability to use the flyer for these product sales, developed and heavily marketed by HSUS to challenge the 501(c)3 designation?

Posted by Dannielle Romeo on 03/25 at 09:56 PM

I’ll bet dollars against non-vegan dog food that that 10.5 million “constituents and supporters” represents the names currently in their mailing database.

Names of people like me. I love HSUS so much that if I saw Wayne Pacelle drowning in a lake, I’d toss him a steak on a rope.

Posted by SmartDogs on 03/25 at 10:19 PM

Does anyone appreciate the irony of this “humane” dog food?

If a zoo fed its wild cats a vegetarian diet the AR groups would be (rightfully) screaming that the zookeepers were neglecting the nutritional needs of the animals - and even sue the zoo to stop them from feeding the vegetarian diet.

Horse slaughter has been decried as inhumane, and yet zoos do feed horsemeat as it is a natural protein source for carnivores.  AR groups have even said that if horse slaughter was banned. rescues and zoos would absorb all surplus horses. And yet they don’t want animals to eat animal protein the animals require to thrive.  (and horse rescues are full to bursting even without a slaughter ban - so much so that many are closing, or are being investigated for neglect, and some have turned out to be hoarders)

Circular thinking - no logic or common sense.

Dogs aren’t vegetarians.  One reasonable definition of abuse/neglect is determining if the animals nutritional and health needs are met.  Intentionally depriving any species of nutrition or food it has evolved to depend on is just plain unacceptable.

And people wonder why so many dogs these days have horrible skin problems, are obese, need joint replacements and have other horrible conditions.

This “humane” diet is BS.  If you love animals and are concerned about their health and welfare - feed them what they were designed to eat.  Stuffing them full of pearl millet and soy is guaranteed to make your dog sick and your vet rich.

Posted by Bywater on 03/26 at 11:32 AM

First of all, dogs are not carnivores like cats, they’re omnivores. In fact, some dogs are allergic to certain kinds of meat and have to be on vegetarian diets. My friend’s shih tzu has been on such a diet for most of his life.

Second of all, the fact that you decry the Humane Society for wanting to put pet stores out of business makes me question what your true agenda is. At this point it is common knowledge that pet stores obtain their “merchandise” from puppy mills, where the abuse of animals is rampant.

Third of all, the problem of pet overpopulation leads to the deaths of thousands of animals a day in overcrowded shelters. Spaying and neutering is the only solution to this problem, and I fully support the HSUS in their campaign to get irresponsible pet owners to spay and neuter their animals.

I myself am a vegan, I own a dog and a cat, both shelter rescues, and while I feed them both meat at the present time, I am educating myself more about the possibility that my dog could remain healthy on a vegetarian diet. Because cats are obligate carnivores, I would not consider this for my cat. In doing internet research on the Humane Choice food, I came across this entry, and simply wanted to share the points that I felt were not addressed by the author.

Posted by Dana C. on 04/03 at 02:31 PM

Okay firstly…Dogs are Omnivores..they can live on an all veggie diet just as long as they get the right vitamin, minerals, amino acids, fiber and such….which if using the correct types of plants you can get them the nutrition they need. Or you can add supplements and they can grow up as happy and as healthy as a dog eating a normal good brand of dog food.

Cats however are strictly carnivores..they cannot synthesize taurine (Which they need for correct eye and heart function) on their own which they get from meat, they also cannot break down plants the same way as other animals. They could never survive on an all vegan or vegetarian diet.

And here’s how this goes…It’s a Business..this world is run by money..sadly, and money has a way of corrupting good intentions and makes people stray from their original goals. The humane societies aren’t all bad, they’ve done a lot of good things to. I know a lot of animals that have went from horrible situations to good homes. some of them should exist to do what they claim to do..other humane societies just shouldn’t, but it’s the people running those particular ones not the whole organization.. I know the ones in MO and IL are pretty good. I can’t speak up for them all. As for the Agriculture crap, that won’t pass..this country survives on it. Plus it would put DVMs, Techs, and others out of work…we already have a crappy economy…just be real.

Posted by Vettech on 04/04 at 03:14 AM

@Dana C.—When you say that it’s “common knowledge” how pet stores sell animals from puppy mills, that sounds an awful lot like a blanket statement. Are you saying that there’s no such thing as a pet store that sells puppies from reputable breeders who treat their animals well? (Are you also saying that such breeders don’t exist?) If anything, I think you’re flipping the statistics on their head. I believe most pet breeders are doing fine and should be left alone. And as with any industry (including livestock farming), the bad apples should be swept out.

@Vettech—I agree with your comment that “the humane societies aren’t all bad.” Absolutely right! Most legitimate humane societies are run by fantastic people whose selflessness and compassion drive their every move. You won’t hear me talk smack about any such local shelter unless it’s shown to be run cruelly or otherwise counter to its animals’ best interests. But one of this blog’s main theses is that the “Humane Society” of the United States doesn’t belong in that group at al. It belongs in another classification along with PETA, the ASPCA, and the also misnamed “Physicians Committee” for Responsible Medicine. These are political lobby groups, not hands-on practitioners of anything meaningful that benefits animals.

Posted by HumaneWatch on 04/04 at 11:43 AM

@Dana C—to reiterate David, it also a myth that there is an “overpopulation problem”.  In 2006, 17 million households added a new pet.  In 2006, between 3 and 4 million pets were euthanized in shelters (down from 12-20 million in the 70s, taken directly from HSUS’ own statistics).  FOUR TIMES as many households added a new pet than were euthanized.  Frankly, there is simply no excuse for a shelter to murder a healthy, friendly, adoptable dog (cats are a little different).  Also notice that we have dropped the euthanasia rate by over 75% while the US population INCREASED.  Education is WORKING.  There is such a shortage of adoptable dogs in some areas that shelters in the northeast and northwest have taken to importing stray dogs from third world countries to feed the supply of homes wanting dogs.

@Vettech—I am also a veterinary technician.  You need to know that HSUS is NOT a shelter—it simply shares a name with the real hardworking true animal shelters all across the country—but they do no actual sheltering nor do they contribute to any sheltering.  Sad but true.

Posted by Jennifer Reding on 06/14 at 02:00 PM

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