Many thanks to Chicago Sun-Times outdoor blogger Dale Bowman for steering some readers our way:

This seems truly legit.

HSUS is flat out a bad organization, and shining light on its doings should only help with both humans and animals.

I think many people give to HSUS, just thinking they are helping with pets.

And a tip of the HumaneWatch hat also goes to Drovers, Pork magazine, and Dairy Herd Management for noticing this project. We'll update this post as the week goes on. We're sure there will be much more coverage.

Update: CattleNetwork, Progressive Farmer, TownHall.com

Update 2: Our press release from this morning

Update 3: Dairy Business, Ag Network, First Things, KNEB radio, AmmoLand, Wallaces Farmer, Watt AgNet