We ran an ad (below) during the Oscars on Sunday night to continue our mission of educating people about the deceptive Humane Society of the United States, which is ripping off animal-loving Americans and shortchanging pet shelters across the nation. Our ad notes that HSUS put over $50 million in 2014 into Caribbean “investments,” which is far more than it gave to help pet shelters care for animals. (HSUS runs zero pet shelters, despite its name.)
HSUS CEO Wayne Pacelle responded yesterday, claiming that the ad had backfired and that it resulted in donations to HSUS. Right. We’re sure the checkbooks just flew open when HSUS was exposed for putting more money into the Caribbean than pet shelters. Wayne Pacelle isn’t known for being completely honest, so we have no reason to believe what he said is anything more than trying to put spin on the fact that HSUS got socked in front of tons of people. So, Wayne: Prove it.
More likely, Wayne’s whistling past the graveyard. What we have documented—using HSUS’s own financial statements—is that contributions to HSUS from the general public are down by millions since we started our campaign in 2010. Why? Because of the effectiveness of our ads—during the Academy Awards, in Times Square, and elsewhere. (Our latest figures are for 2014, but we anticipate a decline in 2015 as well.)
We received a lot of positive feedback on our latest ad. So we’re going to run it again—and again, and again. And if it’s so effective in helping HSUS, why doesn’t Wayne Pacelle write us a check to keep airing it?