July 2010 HSUS Direct-Mail Fundraising Letter
This Humane Society of the United States direct-mail fundraising letter was received by countless Americans on the animal rights group’s mailing lists in July 2010.
In the three-page letter, which was packaged with a “2011 Pet Lover’s Calendar,” HSUS CEO Wayne Pacelle writes:
One of my goals is to build this nationwide animal protection organization from 1,200,000 to 2,000,000 members.
This startling statement is directly at odds with HSUS’s long-standing practice of claiming it has “11 million supporters”—a statistic which now appears to have been inflated by more than 900 percent.
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