Have You Seen Our Newest Ad?
Today we’re asking Capitol Hill: Have you seen this predator?
Our latest ad in Politico depicts Humane Society of the United States (HSUS) CEO Wayne Pacelle on a “WANTED” poster, charged—so to speak—with shortchanging America’s pets. It’s our way of saying “season’s greetings” to one of America’s most shameless exploiters of shelter animals.
Pacelle and the Humane Society of the United States raise money with tear-jerking images of dogs and cats. Yet HSUS gives only 1 penny of every dollar it raises to local pet shelters while pouring millions into the pockets of Pacelle, his fellow executives, and the organization’s pension plan.
Last week we released the 2017 Edition of “Not Your Local Humane Society” that goes in-depth on where and how little HSUS gives to local shelters. HSUS’s operating budget last year was $132 million, but 52 percent of its budget was dedicated to fundraising.
Pacelle loves to spend time lobbying in Congress, and Capitol Hill is currently dealing with sexual harassment scandals. Our ad is a reminder to staffers and lawmakers that there’s more than one breed of predator.