One of the jokes about the Humane Society of the United States is that its initials should actually be written “H$U$” because of how the organization obsessively asks for money. File this latest instance under “Example #1,384.”
We recently received an email about a cancellation of a monthly donation to HSUS. In the email, HSUS provided several options for a former donor to tell HSUS why he or she stopped giving. Guess what? All of the options for why a person stopped giving to HSUS link to donation pages that ask for a used vehicle donation, one-time gift, or even loose change. (Um, “no” means “no,” guys.)
We’d call HSUS tone-deaf, but shameless (or tasteless) is a better adjective. These messages show contempt for supporters by not taking a donor’s feelings seriously. But for a group that deceptively raises money on cats and dogs and yet doesn’t run a single pet shelter and only gives 1% of its budget to shelters while racking up unfavorable reviews from charity evaluators, contempt for donors must be part of the mission statement.