HumaneWatch Hits Des Moines

The Humane Society of the United States recently took out ads on buses in Des Moines as part of its campaign to attack pork and put pork farmers out of business. That campaign flies in the face of what veterinarians and animal experts are saying about how farmers care for their animals.

In response, we’ve taken out our own bus ads to tell Iowans how the deceptive HSUS gives just 1 penny of every dollar it raises to pet shelters. Here’s our press release and a photo:

New Bus Ads Educate Des Moines Residents on Humane Society of the U.S.’s Deceptive Fundraising Practices
Watchdog Group Puts How HSUS Spends Donations into Perspective

Washington, D.C. –, a project of the nonprofit Center for Consumer Freedom, has placed several bus tail advertisements in Des Moines, Iowa, highlighting the deceptive fundraising practices of the Humane Society of the United States (HSUS). The ads educate viewers on the very small portion of HSUS’s donations that actually goes to help local hands-on pet shelters.

The ads read: “Caution: The Humane Society of the United States gives only one penny out of every dollar you donate to pet shelters.” Despite 85 percent of the animals in HSUS’s fundraising commercials being dogs and cats, the animal liberation group gives just one percent of the money it raises from the public to local pet shelters or rescues.

View the ad here: /images/uploads/DMBusAd.JPG

“HSUS is a radical PETA-like animal liberation group that uses heart-wrenching images of dogs and cats to guilt Iowans into donating. But it’s only sharing just one penny of every dollar it raises with the hands-on shelters that actually care for these animals,” said J. Justin Wilson, CCF’s Senior Research Analyst. “HSUS’s millions instead go to support a huge staff of lawyers and lobbyists, fundraising expenses, executive pensions and bankroll a fringe agenda that works to spread disinformation about how farmers in Iowa and across the country care for their animals.”

HSUS shared less than one percent of its $127 million budget with pet sheltering organizations in 2011. In the same year, HSUS spent nearly $50 million on fundraising-related expenses, which is 100 times more than it did on grants to support shelter aid. HSUS also socked $2.4 million away into its pension plan.

“If residents of Des Moines want their contributions to aid cats and dogs in their community they should give directly to local pet shelters instead of inadvertently bankrolling HSUS’s twisted PETA-style agenda,” Wilson concluded.

For more information, go to or contact Allison Miller at 202-463-7112.

The Center for Consumer Freedom is a nonprofit coalition supported by restaurants, food companies, and consumers, working together to promote personal responsibility and protect consumer choices.