2008 “Pennies For Charity” Report, New York Attorney General
This is the “Pennies For Charity Report from the Charities Bureau of the New York state Attorney General’s office. It consists of statistics covering telemarketing campaigns conducted on behalf of charitable organizations in New York during 2007.
According to this report, a professional telemarketing company called The Share Group raised $1,679,763 during 2007 on behalf of the Humane Society of the United States. Not only did HSUS itself not see a single cent of this money, but the organization paid Share Group $5,358 for the fundraising work (a “net” yield of negative 0.32 percent).